圖、鴻海整軍進入手機按鍵零組件市場
新聞：（2006年08月23日 工商時報 - 鴻海 大舉挖角Sunarrow手機按鍵研發團隊 恐衝擊閎暉）鴻海（2317）集團積極布局手機按鍵版圖，近期從日本按鍵大廠Sunarrow挖了一個團隊（team），可能編制在富士康（FIH）旗下，明年上半年訂單已大致確定，應以摩托新款機種為主，對此，富士康不願表示意見，但表示發展手機相關零組件是目標。
評析：
在先前專欄文章中，有幾篇與閎暉或手機按鍵佈局相關文章，包括【由廠商案例分析，看手機按鍵產業發展趨勢】、【善用網路工具，快速累積情報分析能量】與【波特五力分析與專利情報收集】，建議讀者可先瀏覽參考。
關於手機按鍵產業鏈、技術發展趨勢，主要公司專利調查與競爭力比較可參考【由廠商案例分析，看手機按鍵產業發展趨勢】一文。最新全球手機按鍵廠商市占率如表一所示，其中新增加之韓國大廠YouEal Electronics之韓國專利列表如表二所示。
我們認為，鴻海大舉挖角Sunarrow手機按鍵研發團隊，已經宣告鴻海集團整軍切入手機按鍵。此外，鴻海以挖角研發團隊（而非併購關鍵零組件公司模式），雖不至於對於閎暉或毅嘉相關公司帶來立即衝擊，但以長時間論，對於表一廠商都將帶來相當程度影響（經濟規模與垂直整合優勢）。
最後，我們認為此新聞需與最近鴻海集團在原材料（輕金屬與化工原料）與資源（能源）上佈局一起討論，因為往更上游之化工材料佈局已成為鴻海佈局重點，換言之，CMMS將進一步整合成MCMMS，其中第一個M為Material（材料，包含金屬與塑化）。（591字）
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表二 YouEal Electronics韓國專利列表（含公開與核准）
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Pat.No.
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Pat.Date
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Title
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2005-0030881
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20050331
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KEYPAD FOR A PORTABLE APPLIANCE AND A MANUFACTURING METHOD THEREFOR, PARTICULARLY CONCERNED WITH DIRECTLY PRINTING SYMBOL AND CHARACTER FONTS ON A FLAT KEY PLATE, TO REALIZE A SLIMNESS WHILE IMPROVING A RESTORING FORCE OF A PRESSING OPERATION
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2004-0060495
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20040706
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KEYPAD FOR MOBILE PHONE USE AND METHOD FOR MANUFACTURING THE SAME
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2004-0043959
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20040527
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KEYBOARD DEVICE
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2004-0037336
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20040507
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FLEXIBLE KEYBOARD AND METHOD FOR MANUFACTURING THE KEYBOARD
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2004-0025336
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20040324
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KEY PAD MANUFACTURING METHOD AND DEVICE FOR CELL PHONE
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2004-0025061
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20040324
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KEY PAD MANUFACTURING METHOD AND DEVICE FOR CELL PHONE
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2003-0056830
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20030704
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KEYPAD USING DEPOSITION FILM AND MANUFACTURING METHOD THEREFOR
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2003-0013615
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20030215
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KEYPAD FOR CELLULAR PHONE, AND FABRICATING METHOD AND DEVICE THEREOF
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2003-0009819
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20030205
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ELECTRO LUMINESCENCE LAMP BUILT-IN TYPE KEY PAD AND METHOD FOR MANUFACTURING THE SAME
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2003-0006478
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20030123
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KEYPAD HAVING ELECTROSTATIC PROTECTION STRUCTURE AND METHOD FOR FABRICATING THE SAME
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2002-0088180
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20021127
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KEYPAD STRUCTURE FOR CELLULAR PHONE
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2002-0088179
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20021127
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METHOD FOR FABRICATING KEYPAD FOR CELLULAR PHONE HAVING PLASTIC KEY
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2002-0088178
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20021127
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PORTABLE PHONE KEY PAD OF FILM INSERTION TYPE KEY AND SILICON RUBBER COMBINATION TYPE AND METHOD FOR MANUFACTURING PORTABLE PHONE KEY PAD
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2002-0051983
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20020702
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KEYPAD IN PORTABLE PHONE AND METHOD FOR MANUFACTURING THE SAME
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2002-0045918
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20020620
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KEY TOP ASSEMBLY AND METHOD FOR ASSEMBLING KEYPAD USING THE SAME
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2002-0010469
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20020204
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EL LAMP-BUILT IN KEY PAD
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2001-0039295
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20010515
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KEYPAD FOR PORTABLE PHONES AND METHOD FOR MANUFACTURING THEREOF
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2001-0039294
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20010515
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KEYPAD FOR COMMUNICATION EQUIPMENTS
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2001-0039293
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20010515
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KEYPAD FOR PORTABLE PHONES AND METHOD FOR MANUFACTURING THEREOF
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2000-0056618
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20000915
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METHOD FOR MANUFACTURING KEY PAD OF PORTABLE PHONE
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2000-0047574
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20000725
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KEYPAD FOR CELLULAR PHONE AND METHOD FOR MANUFACTURING THEREOF
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2000-0046613
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20000725
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METHOD FOR MANUFACTURING KEYPAD FOR MOBILE COMMUNICATION DEVICES
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302462
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20010703
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BUTTON ASSEMBLY WITH MANY BUTTONS
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275297
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20000920
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METHOD OF MANUFACTURING KEY PAD BY COMBINATION OF FILM FORMING KEY CAP AND SILICON RUBBER
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270881
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20000808
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METHOD FOR MANUFACTURING KEY PAD OF CELLULAR PHONE
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243645
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19991117
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ADHESIVE APPLYING APPARATUS FOR KEY TOP OF KEYPAD
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